Cookie Policy

Last Updated: 18 Oct 2025

This Cookie Policy explains how Kodwise OÜ (“we”, “us”, or “our”) uses cookies and similar technologies to recognize you when you visit our websites, use our mobile apps, or interact with our Services. It describes what these technologies are, why we use them, and how you can control their use in compliance with the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive.

1. WHAT ARE COOKIES?

Cookies are small text files that are stored on your device when you visit a website. They help make websites function efficiently, provide analytics insights, and enable personalized experiences. Similar technologies include web beacons, SDKs, local storage, device fingerprinting, and pixels.

2. TYPES OF COOKIES WE USE

We categorize cookies as follows:

• Strictly Necessary Cookies – Required for our website to function properly (e.g., session management, load balancing, fraud prevention, and security). These cookies do not require consent and are based on our legitimate interest under Article 6(1)(f) GDPR.
• Functional Cookies – Enable enhanced functionality and personalization, such as remembering your language or region. These cookies require your consent under Article 6(1)(a) GDPR.
• Analytics Cookies – Help us understand how visitors interact with our site (e.g., page views, session duration, referrer URLs).Data is aggregated where possible and pseudonymized/anonymized where appropriate. These cookies require your consent.
• Marketing Cookies – Used to deliver relevant ads, retarget users, and measure campaign performance across platforms (e.g., Google Ads, Meta Pixel, TikTok). These cookies require your explicit consent.

3. LEGAL BASIS FOR PROCESSING

The legal basis for setting and processing cookies is:
• Article 6(1)(f) GDPR – for cookies strictly necessary to deliver the website and ensure security.
• Article 6(1)(a) GDPR – for all optional cookies (functional, analytics, and marketing), used only after obtaining your consent via our Consent Management Platform (CMP).

4. THIRD-PARTY COOKIES

Some cookies are placed by third-party service providers who assist us in analytics, advertising, and content delivery. These third parties may collect data over time and across websites, in accordance with their own privacy policies. Examples include:
• Google LLC (Google Analytics, Google Ads)
• Meta Platforms, Inc. (Meta Pixel)
• TikTok Pte. Ltd. (TikTok Pixel)
• Microsoft Corporation (Clarity Analytics)

5. CONSENT MANAGEMENT

Upon your first visit, you are presented with our Consent Management Platform (CMP), which complies with the IAB Transparency & Consent Framework (TCF v2.2). You can review or update your cookie preferences at any time by selecting “Cookie Settings” on our website footer or by clearing cookies in your browser. Your consent is stored for up to 12 months unless withdrawn earlier.

6. RETENTION PERIODS

We retain cookie data only for as long as necessary to fulfill their respective purposes:
• Session cookies – deleted automatically when you close your browser.
• Persistent cookies – retained for a maximum of 12 months, unless consent is withdrawn earlier.

After expiry or withdrawal of consent, all cookie data is deleted or anonymized.

7. HOW TO CONTROL COOKIES

You can manage or withdraw consent for cookies in several ways:
• Via our CMP (“Manage Cookies” link on the site)
• In your browser settings (block, delete, or restrict cookies)
• Using third-party opt-out tools (Google Ads Settings, Meta Ad Preferences, YourOnlineChoices.eu)

Please note that disabling some cookies may limit website functionality or personalized experiences.

8. UPDATES TO THIS POLICY

We may update this Cookie Policy to reflect legal or technological changes. Updates will be published on this page with a revised “Last Updated” date. Continued use of our Services after such updates constitutes acceptance of the revised policy. For more information on how we process personal data, please see our Privacy Policy.

9. CONTACT

Kodwise OÜ
Viru väljak 2, 10111 Tallinn, Estonia
Email: info@kodwise.org